In the fast-paced world of digital marketing, tracking the success of your campaigns is essential. CutMe Short offers a revolutionary solution with its Dynamic UTM Builder, allowing you to create flexible and efficient UTM-tagged links that adapt to your needs.

This guide will walk you through the process of using the Dynamic UTM Builder in CutMe Short, helping you streamline your campaign management and improve your marketing insights.

What is a UTM Parameter?

UTM (Urchin Tracking Module) parameters are tags you add to your URLs to track the effectiveness of marketing campaigns. These tags provide data to analytics platforms like Google Analytics, helping you understand where your traffic is coming from.

A standard UTM URL includes parameters like:

• utm_source (e.g., Facebook, LinkedIn)

• utm_medium (e.g., CPC, email)

• utm_campaign (e.g., Summer_Sale, Product_Launch)

• utm_term (e.g., specific keywords)

• utm_content (e.g., ad variations)

Why Use the Dynamic UTM Builder?

CutMe Short’s Dynamic UTM Builder is designed to:

✅ Save Time: Generate multiple UTM variations without creating separate links.
✅ Reduce Errors: Ensure accurate tracking with AI-assisted tagging.
✅ Improve Campaign Management: Track links across channels in a single dashboard.
✅ Enhance Reporting: Get detailed insights with reliable data from dynamic parameters.

How to Use the Dynamic UTM Builder in CutMe Short

Step 1: Create a New Short Link

• Click on the 'Create Link' button.

• Enter the original (long) URL that you want to shorten.

• Enter the custom slug name you want to appear in the link.

Step 2: Add UTM Parameters

• Scroll down to the 'UTM Parameters' section.

• To create new template type template name in ‘Add UTM parameter’ for eg. ‘myweb_template’ and press ‘Enter’.

  
  

• Click on the "Dynamic UTM" icon and Select the required fields for utm_source, utm_medium, and utm_campaign from the dynamic UTM parameters list.

  
  

• Optionally, add utm_term and utm_content if needed.

  
  

Step 3: Configure UTM Parameters

• Source: Identify the platform sending the traffic (e.g., Facebook, Twitter).

• Medium: Define the channel used (e.g., email, social, CPC).

• Campaign Name: Name your campaign for easy identification.

• Term & Content (Optional): Track additional keywords and ad variations.

  
  

Step 4: Use Dynamic Variables

• Select from dynamic variables like {platform}, {ad_id}, or {country} to customize your UTM tags.

• The builder will automatically adjust the parameters based on your campaign setup.

Step 5: Customize and Shorten the Link

• Click on the ‘Create’ button and proceed.

• Select the UTM parameter from the dropdown list and then click on the ‘Apply’ button and after that your dynamic UTM link is ready.

  
  

• Review the link preview to ensure the UTM parameters are correct.

• Click 'CutMe Short' to generate the final URL.

Step 6: Copy and Share Your Shortened Link

• Copy the newly shortened link and share it across your marketing channels.

Example of a Dynamic UTM Link

Here’s what a dynamic UTM link might look like:

https://www.cutmeshort.com/summer-sale?utm_source={{platform}}&utm_medium={{medium}}&utm_campaign=summer_sale

This flexible format means the actual link will adapt depending on the source and medium, making it easier to track detailed insights.

Using the Dynamic UTM Builder in CutMe Short can save you time and reduce the complexity of managing multiple links. With the power of dynamic tracking, you’ll gain accurate insights into your campaign performance and make data-driven decisions that boost your marketing ROI.

Ready to elevate your marketing game? Start using the Dynamic UTM Builder today on CutMe Short.