Tracking and analyzing the performance of your marketing campaigns is essential for making data-driven decisions. One of the most effective ways to do this is by adding UTM (Urchin Tracking Module) parameters to your short links. These parameters help you track where your traffic is coming from, which campaigns are performing well, and how users are interacting with your content.

In this guide, we’ll walk you through the process of adding UTM parameters to a short link using the CutMe Short platform.

What Are UTM Parameters?

UTM parameters are tags that you add to a URL, allowing you to track the effectiveness of your online marketing campaigns in Google Analytics or other analytics tools. These parameters include:

• utm_source: Identifies the source of traffic (e.g., Facebook, Newsletter, Google).

• utm_medium: Specifies the marketing medium (e.g., Email, CPC, Social).

• utm_campaign: Names the campaign (e.g., Spring_Sale, Product_Launch).

• utm_term: (Optional) Tracks keywords in paid search campaigns.

• utm_content: (Optional) Differentiates ads or links pointing to the same URL.

Why Use UTM Parameters with Short Links?

When you shorten links using CutMe Short, adding UTM parameters offers several advantages:

• Better Tracking: Know exactly where your traffic is coming from.

• Campaign Insights: Measure the success of specific campaigns.

• Audience Analysis: Understand which platforms are driving the most engagement.

• Improved Analytics: Integrate with tools like Google Analytics for deeper insights.

CutMe Short’s UTM Builder

Step 1: Create a New Short Link

• Click on the 'Create Link' button.

• Enter the original (long) URL that you want to shorten.

• Enter the custom slug name you want to appear in the link.

Step 2: Add UTM Parameters

• Scroll down to the 'UTM Parameters' section.

• To create new template type template name in ‘Add UTM parameter’ for eg. ‘myweb_template’ and press ‘Enter’.

  
  

• Fill in the required fields for utm_source, utm_medium, and utm_campaign.

  
  

• Optionally, add utm_term and utm_content if needed.

• Click on the ‘Create’ button and proceed.

• Select the UTM parameter from the dropdown list and then click on the ‘Apply’ button and after that your dynamic UTM link is ready.

  
  

Step 3: Customize and Shorten the Link

• Review the link preview to ensure the UTM parameters are correct.

• Click 'CutMe Short' to generate the final URL.

Step 4: Copy and Share Your Shortened Link

• Copy the newly shortened link and share it across your marketing channels.

Adding UTM parameters to your short links using CutMe Short is a powerful way to gain deeper insights into your marketing campaigns. By accurately tracking where your traffic is coming from and how users engage with your content, you can optimize your strategies and drive better results.