Broken links and 404 error pages can frustrate users and hurt your brand’s credibility. With CutMe Short’s new Custom Fallback URL for 404 Errors, you can now redirect visitors to a predefined page when they land on a non-existent short link on your custom domain. Instead of seeing an error page, they’ll be guided to a relevant destination of your choice—like your homepage, contact page, or a specific landing page.

Why This Feature Matters

If you’ve set up a custom domain in CutMe Short (e.g., mybrand.in) and created a short link mybrand.in/mobile, a user who mistypes it as mybrand.in/mobiles would usually see a 404 error. But now, with the fallback URL feature, you can ensure that they are redirected to a meaningful page instead of a dead end.

This is particularly useful for:

• Enhancing user experience: Visitors won’t get lost or leave due to broken links.

• Retaining potential customers: Redirect them to your homepage, product page, or a special offer.

• Strengthening SEO efforts: A well-handled 404 error improves site navigation and reduces bounce rates.

  
  

How to Enable Custom Fallback URL for 404 Errors

Setting up a fallback URL for your custom domain in CutMe Short is simple:

1. Go to the Custom Domain section on the homepage.

2. Click Edit on the verified domain.

3. Enable the option: Custom Fallback URL for 404 Error.

4. Enter the fallback URL where you want users to be redirected.

5. Save the changes, and you're all set!

   
   

   

   
   

Key Benefits of the Custom Fallback URL

1. Improved User Experience

Instead of encountering a frustrating 404 page, visitors are seamlessly redirected to a relevant page, ensuring they stay engaged with your brand.

2. Higher Conversion Rates

By redirecting lost visitors to a landing page, sign-up form, or product showcase, you increase the chances of turning them into customers.

3. SEO Advantages

Search engines favor sites with well-handled redirects. A custom fallback URL helps maintain site authority by reducing bounce rates and improving navigation flow.

4. Brand Credibility

A professional, branded experience builds trust. Instead of a generic error message, users are guided to a meaningful page aligned with your brand.

Real-World Use Cases

• E-commerce Stores: Redirect users to the main catalog page when a product link is mistyped.

• Marketing Campaigns: Ensure visitors land on a campaign landing page even if they enter an incorrect URL.

• Business Websites: Guide lost visitors to a contact form or help center instead of leaving them stranded.

  
  

Final Thoughts

Every visitor to your site is a potential customer or lead. Instead of letting 404 errors push them away, leverage CutMe Short’s Custom Fallback URL for 404 Errors to keep them engaged. Set it up today and provide a seamless, frustration-free browsing experience!